Gro was founded by Elie Benhiyoun in 2018. After years of freelance writing, Elie realized that effective STORYTELLING requires more than just good copy. He started collaborating with multimedia ARTISTS to provide his clients with a fully developed BRAND IDENTITY. This quickly bloomed into the creative STUDIO it is today with a highly skilled international team. A BRAND is a living, breathing ORGANISM. It relies on a variety of elements to thrive. Our mission is to nurture your brand’s ECOSYSTEM to instantly inspire recognition and trust.
Identity Creation & Naming
ELIE BENHIYOUN (NOMAD)
CREATIVE DIRECTOR & WRITER
Elie’s roots in the community-building and non-profit sector inform his unique ability to connect with people. His job is to dig deep with the client to discover how cool they really are. He uses what he learns about the client to create a narrative that can be applied across all mediums.
RIVKY MARKOSSIAN (BRAZIL)
CREATIVE STRATEGIST & PROJECT MANAGER
Rivky is a multi-talented artist and entrepreneur. Her acute skill to carry a project from abstract to application makes her invaluable to our clients. Whether she is creating a script, hand drawing a logo, or maintaining project flow, her hand is always steady.
LELA CASEY (PHILLY)
WRITER & STORYTELLER
Lela is a master storyteller, writer, and all around magical creative. Every project she touches is imbued with compelling artistry and compassionate humanity. Her admirable talent to drown out the noise and pinpoint what really matters is what makes our writing as effective as it is.
RACHEL BENJAMIN (CHICAGO)
Rachel has a knack for design and aesthetic that feels intuitive to any project she is involved with. Her work ranges from minimalist design and layout to bright colors bursting with life. Whatever the client’s needs are, she gets it and delivers every time.